Crack the Code

The Webinar Series Designed for Non-Tech Founders

Feel overwhelmed by the world of fancy technological jargon? Don't be! Join Fellow Entrepreneurs Who Have Already Committed to Understanding The Tech Behind Their Business!

I'm the least tech-savvy person ever, and so the thought of developing an entire piece of software is paralyzing. But, again, you've demystified the process and made it, dare I say, easy! You got something good here, and I'm already looking forward to dusting off a couple of other software ideas I have!

Justin Isom

Innovator & Founder 2on2off, LLC

A middle-aged businessman on a purple background looks up

Imagine a world where you...

Stress less

because you can focus solely on your business, not the tech.

Have more time

because you stop wasting time and money on tech challenges.

Attain better results

because you accelerate growth with a streamlined development process.

Turn clients into fans

because you deliver exceptional customer experiences that exceed expectations without headaches.

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You're not alone

We get your struggle

As a Product-focused founder, you're juggling a million things. Building a product often feels like learning a new language overnight. You're stretched thin, worried about making costly tech mistakes, and frustrated by the endless cycle of development delays. You're also concerned about finding the right tech talent, managing budgets, and ensuring your product aligns with your overall business strategy.

Outmaneuver competitors

Speed is Not Enough

Speed is the lifeblood of today's startup ecosystem. However, it's not merely about rapid development; it's about accelerating learning and minimizing failures. Possessing the best product is no longer sufficient; outmaneuvering competitors through faster iteration and adaptation is the key to market dominance.

A skier slaloming at a fast pace
Accelerate Your Learning Curve with 5 Focus Areas

How can you accelerate time-to-market and Improve product success?

Prioritize Pain Killers!

Here's the low-down on our launch in Product Hunt...

Don’t invest thousands into features before proving their value. Validate your ideas and ensure they address real customer pain points..

Master Your Budget

From Zero to Hero: Our Financial Breakthrough.

Strategic planning and efficient execution are key. You can optimize your resources for maximum impact and quick launch.

Prevent Costly Mistakes!

Our stable release is finally here.

Identify potential pitfalls early on and avoid costly setbacks..

Accelerate Through Iteration

Here's what we did to grow so fast!

Continuously refine your product based on real data. Avoid building the wrong things.

Accelerated Growth and Acquisition

Achieve Extraordinary Results

By focusing on measurable metrics and user feedback, you can optimize your product roadmap, allocate resources effectively, and ultimately deliver exceptional value. Don't waste time and money building features that fall flat. Let data be your compass as you navigate the complex world of product development.

Our clients

I'm the least tech-savvy person ever, and so the thought of developing an entire piece of software is paralyzing. But, again, you've demystified the process and made it, dare I say, easy! You got something good here and I'm already looking forward to dusting off a couple of other software ideas I have!

Justin Isom

Innovator & Founder 2on2off, LLC

TechEdge Developers is our primary external development partner. We have now worked with this company for several years, and under the leadership of Rafal Kartaszynski, we have found them to be knowledgeable, responsive and highly professional. We have no hesitation in recommending Rafal and TechEdge Developers for development work.

Mark Aston

Nevaka, Inc.

Meet your teacher

Dr Rafael H. Kartaszynski, MBA. is a CEO, CTO, and Angel investor, with over 15 years of experience driving companies to technical excellence, Rafael is a seasoned CTO, startup tech advisor, and the creator of Crack The Code. He's on a mission to help founders minimize technology mistakes and maximize their startup's potential.

Rafael is dedicated to empowering entrepreneurs by equipping them with the tools to navigate the complex world of technology. His webinar masterclass, Crack The Code, provides practical guidance on managing tech teams and projects, ensuring that even the least technical founders can achieve success.

Rafael was recognized by the "Las Vegas Review-Journal" for his dedication to international business development. Earned the prestigious RedDot Award in the Brands & Communication category. With multiple executive certificate programs from Cornel University, Harvard Business, and Columbia Business School.

What will you learn?

By The End of This Series You Will Know How To

Master Tech Strategy as a Non-Tech Founder

Learn to develop a robust tech roadmap aligned with your business goals, ensuring your team builds exactly what you need.

Speak Tech Fluently

Acquire the vocabulary and concepts to communicate effectively with developers, eliminating costly misunderstandings and accelerating development.

Lead Tech Teams with Confidence

Discover how to manage tech projects efficiently, even without a technical background. Spot red flags early and steer your team to success.

Implement Agile Practices for Rapid

Growth Integrate lean and agile methodologies into your startup, enabling quick iterations and cost-effective learning.

Build and Retain Your Dream Tech Team

Learn to identify, hire, and keep top tech talent, even as a non-technical founder.

Master Outsourcing and Offshoring

Navigate the world of external development without getting exploited, saving both time and money.

Accelerate Your Path to Product-Market Fit

Learn strategies to validate and refine your product faster, setting the stage for rapid scaling.

What’s Inside Crack The Code?

Module 1

Tech Strategy for Dummies

In this webinar, Rafael will guide you through creating a tech strategy that aligns perfectly with your business objectives. You'll learn to identify your true tech needs, prioritize development effectively, and make informed decisions that drive your business forward.

Module 2

Understanding Your Tech Team

In this session, You will be equipped with the tools to bridge the gap between your vision and technical implementation You'll learn the art of translating your vision into tech-speak, gaining the vocabulary and concepts needed to communicate clearly with your tech team.

Module 3

The Price Is Right! or Is it...?

In module 2, you will have learned how to communicate with your A-player developers that fit within your company culture. Now you'll learn to budget your project and define its core MVP or MVF based on cost and time.

Module 4

Genesis 1

You have the strategy, the team, the budget, and the MVP.Now it's time for creation, In this training webinar, you'll learn to master the design process, work effectively with designers, and streamline design-to-development transitions.

Module 5

Scaling Techniques

Many founders I speak to want their project to scale to thousands of users BEFORE they launch the alpha. Scaling prematurely wastes resources. Focus on your first 100 users before thinking of thousands.

In this training series, you’ll learn a lot of infrastructural tech jargon in a language you’ll understand, and skills for monitoring and anticipating growth, so you don’t burn money scaling too early, but are well-prepared when growth happens.

Your Product-Market Fit Journey

Most entrepreneurs think and hope that their Product-Market fit journey is going to be a straight line to success…and take about 6 months of time to get there!

lots of frequent "this won't fit"

It usually brings the momentum down by 1-2 years+

Understand the good, the bad, and the ugly

That is why the core pillar of the TechEdge comes from understanding every aspect of the project's core

By minimizing mistakes and miscommunications

By minimizing missed deadlines and waste

By learning early and often

You’ll increase your odds of reaching success and achieve Product-Market fit faster and more efficiently....extending your startups runway!

Get the right mindset, training, and support

Crack The Code puts you in a position so you can acquire the leadership skills, tools, frameworks, and methodologies that you should implement in your startup so you and your team(s).

Accelerate your startup's growth across all departments. (tech, marketing, sales, business development, etc)

Reduce the cost of being wrong

Achieve incredible things in an incredibly short amount of time

Are you going to Crack The Code or Crack Your Product?

Join Fellow Entrepreneurs Who Have Already Committed to Understanding The Tech Behind Their Business!

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